Privacy Policy
LAST UPDATED: August 9, 2026
YUENKU LTD (hereinafter referred to as "YUENKU", "we", or "the Company") is the operator of the website and the ATTUMA Emotional Interaction System (an AI interaction system based on artificial intelligence technology, primarily used in text adventure games and digital interactive entertainment scenarios) (hereinafter collectively referred to as the "Service").
This Privacy Policy (hereinafter referred to as "this Policy") aims to explain how we collect, use, disclose, and protect your information when you use the website and ATTUMA services provided by YUENKU.
INTERPRETATION AND DEFINITIONS
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Personal Data is any information that relates to an identified or identifiable individual.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
TYPES OF DATA COLLECTED
While using our Service, we may collect the following types of data:
Personal Data
While using our Service, we may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address, First name and last name, Phone number, Interaction Content (Dialogue text, voice commands, uploaded images, and behavior logs generated when you use the ATTUMA system).
Usage Data
Usage Data is collected automatically when using the Service.
This may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
How We Use: We use Cookies and similar technologies (like LocalStorage) to identify your login status (saving your JWT token), save your preferences, and analyze traffic to optimize the service experience.
Your Choices: You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
USE OF YOUR PERSONAL DATA
The Company may use Personal Data for the following purposes:
To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service.
AI Model Training & Optimization: We will de-identify collected interaction data to train and optimize ATTUMA's emotional cognitive algorithms to provide smarter and more anthropomorphic emotional feedback.
Memory and Emotional Continuity: We use the data you provide to build a long-term memory vault (including relationship networks, user dossiers, and memory slices) to maintain behavioral logic and emotional continuity across timelines. You can clear these memory data at any time through the in-system settings.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services.
DISCLOSURE OF YOUR PERSONAL DATA
We may disclose Your Personal Data in the following situations:
Service Providers
We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
Business Transfers
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to: (a) comply with a legal obligation; (b) protect and defend the rights or property of the Company; (c) prevent or investigate possible wrongdoing in connection with the Service.
SECURITY OF YOUR PERSONAL DATA
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Data Protection Rights
We process personal data under the UK GDPR, the Data Protection Act 2018, and other applicable data-protection laws. Where applicable, you may also have rights under local laws, including China's Personal Information Protection Law (PIPL). YUENKU takes reasonable steps to support requests for access, copies, correction, deletion, restriction, and portability.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access and copy: You have the right to request access to or a copy of the information We have on You.
The right of rectification and supplementation: You have the right to have your information rectified or supplemented if that information is inaccurate or incomplete.
The right of deletion: Under circumstances prescribed by law (e.g., if we process your information in violation of laws or regulations, or if you withdraw your consent), you have the right to request the deletion of your personal information.
The right to withdraw consent: You have the right to withdraw your consent at any time where YUENKU relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
Children's Privacy
Our Service is only for users who are at least 18 years old and have reached the age of legal majority in their jurisdiction. Minors may not create an account or use the Service.
If you believe a minor has provided us with Personal Data, please contact us. After verification, we will take appropriate steps to delete the data and close the relevant account.
CHANGES TO THIS PRIVACY POLICY
We may update Our Privacy Policy from time to time.
We will notify You of any changes by posting the new Privacy Policy on this page.
We will update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
CONTACT US
If you have any questions about this Privacy Policy, You can contact us:
By email: support@yuenku.com
Company: YUENKU LTD
Company number: 17056813
Country: United Kingdom
Region: Kington, Herefordshire
Street: 61 Bridge Street
Building: Suite 6700, HR5 3DJ